The Truth About A/B Experimentation

There are plenty of blog articles singing the praises of using A/B experimentation to iteratively make product improvements, but what details are they missing?

After spending the last five years running thousands of experiments across the web, mobile, and email platforms at Groupon, I’ve learned firsthand about the successes and pitfalls of experimenting at scale. Turns out that experimentation is not simple, nor is it a solved problem. That said, getting experimentation right is the difference between organizations being driven by data versus being driven by a CEO’s latest whims.

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About Me

Chris Powers

Chris Powers has been leading software development teams for the last twelve years, and he loves sharing his passion for building teams and software with audiences nationwide. As a Clean Coders author, Chris is producing an educational video series entitled "Clean Code in the Browser". Chris is a Director of Engineering at Sprout Social and lives in the northern Chicago suburbs with his wife and two children. In his free time he enjoys drumming and tabletop gaming.

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Twitter: @chrisjpowers