Making HTML Email Fun

Remember when HTML email development used to be fun? Yeah, neither do I. Since the dawning of the Internet, HTML email development has been the worst possible task given to a Web developer. Traditionally used for hazing new hires and college recruits, email template development made IE6 testing look fun.

We can do better! We’re software developers!

I’m pleased to announce that Groupon is open sourcing Gleemail, an email development environment that puts the fun back into HTML template development. Using Gleemail’s custom HTML elements, simple CLI tools and slick third party integrations, creating cross-client-compatible emails has never been easier.

During the talk, we will start from scratch and use Gleemail’s workflow to build, test and deliver an HTML email template.

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About Me

Chris Powers

Chris Powers has been leading software development teams for the last twelve years, and he loves sharing his passion for building teams and software with audiences nationwide. As a Clean Coders author, Chris is producing an educational video series entitled "Clean Code in the Browser". Chris is a Director of Engineering at Sprout Social and lives in the northern Chicago suburbs with his wife and two children. In his free time he enjoys drumming and tabletop gaming.

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Twitter: @chrisjpowers