The Truth About A/B Experimentation

There are plenty of blog articles singing the praises of using A/B experimentation to iteratively make product improvements, but what details are they missing?

After spending the last five years running thousands of experiments across the web, mobile, and email platforms at Groupon, I’ve learned firsthand about the successes and pitfalls of experimenting at scale. Turns out that experimentation is not simple, nor is it a solved problem. That said, getting experimentation right is the difference between organizations being driven by data versus being driven by a CEO’s latest whims.

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About Me

Chris Powers

Chris Powers has been developing Web applications for the last ten years. He strongly believes in the power technology has to bring people together and enjoys developing platforms that empower the user. Currenty Chris is a senior engineering manager at Groupon and lives in the northern Chicago suburbs with his wife and two children. In his free time he enjoys drumming, tabletop gaming and homebrewing.

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Twitter: @chrisjpowers